Jon Rapp

IATA World Cargo Symposium: Building Better Communication In Logistics

You request a ride through your favorite ridesharing app. Do you close your eyes and hope that your driver arrives in 7 minutes, or do you pull up your app to watch them move down the street? Maybe you check it once, twice, three or four times. Do you even put your phone down? Now you’re obsessive, its a car, it will get there, and when it does, you’ll be alive, and well, at worst you’ll have lost 4 minutes.

Air Cargo Conference: Reflections From A Tech-Enabled Forwarder

The freight forwarding industry generates an estimated $270 billion in annual revenue. There are over 15,000 freight forwarders in the USA alone. Competition is ever present: a constant game of catch up is being played to stay competitive. Customers will chase the lowest cost, combined with the best services, or the best user interface/ability. And in the age of the consumer, service, transparency, and information has never been more critical. Two main points around the industry significantly impact a shipper’s buying process: technology and service.

At the Air Cargo Conference, earlier this month, the theme was the innovation of an industry that hasn’t changed in decades: Air Freight. You can track your local pizza delivery guy more meticulously than an aircraft part en route to a grounded 747. There’s an incredible disconnect between a shipper’s expectation and the technology available.

Today, shippers require more transparency and real-time information from legacy providers unable to support their requests; however, they also want their forwarder to handle every mode of transportation possible.


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